Less Quick thoughts, now that I have time:
+2 Rod of Focus - Nice to see the (effective) return of the Baton of Focus; great multi-purpose Magic-User weapon
Bead Necklace - I kinda don't wanna throw my hat in this ring, but... honestly, I feel the same way about it as I do about Treasure Enhancers. If TD wants to make money offering tokens which they *know* will drive sales, then this is a pretty solid offering. If it was me, I'd do the Bead-Expander Transmutes on a year when there's no URTE in the mix, because this year the Bead of Greed will drive sales just fine. But in the end, I'll trust TD to know their player base.
Bead of Celecia - I really enjoy seeing Beads with cool effects, rather than the standard +2 to STAT which Charms & Iouns tend towards.
Also: is this an honorarily named token? I'm not familiar with it in a Norse context (or anywhere else)
Beed of Greed - Expected. Love the rhyming name, and the art ; )
Belt of the Aesir - My Relic Frost Giant belt is sad to see URs with the same +'s to stats... but hey, it was coming. And honestly, it's a good belt. Better as a belt than it was as Gloves
Charm of the Hedgehog - this is frikken *adorable* and I love that the hedgehog crew is getting some love with the inclusion of this token! While the rest of us argue about "Build Diversity" (but really just complain about Melee vs Ranged vs Spell vs Poly damage potential) this is a build option which really pushes the envelope. Two thumbs up. Heck, I'll chop off someone else's thumb just to give this a third thumbs up.
Charm of Valkyrie's Kiss - Love the concept. I think it's more aimed at a newbie crowd than MEC users or other seasoned vets, but I wouldn't be upset if we saw some creative uses. It's a very situational token.
Coin of Temptation - You'd think as a Rogue Main, I'd be upset to see other classes edging in on my unique class abilities, but you know what? Let them try it out. It's once per game, and if it makes someone else's event more fun, then it's no skin off my back.
Death Knight Helm - With the popularity of this set, I'm sure many folks will be happy to pick up this UR. I'll echo other folks' comments that it doesn't really need Retribution damage. We can always make a retribution helm as part of token design in some other year, if people want it. This year has a sweet Retribution offering already. Give the helm something else?
Earcuff of the Cabal - I like the update to wording which specifically includes Mystic staffs
Eyepatch of the Aesir - I'll leave my comments out of this. Nice art, tho.
Greaves of Deflection - solid, and expected, addition to the multi-year greaves transmute.
Holy Symbol of Selenwa - I like it. I'd love to see some sort of Build Diversity for Clerics which revolved around Holy Symbols and Turn Undead (like this bonus turn damage, or the Items which allow turn to work on other monsters) ... the addition of healing to the Turn is a nice touch.
IS: Ruby Trilliant - I'll let other people hash this one out. I will echo what someone else said, though, that a series of Trilliants would make a very nice multi-year transmute. In the meantime: nice art!
Nigthshade's Grim Gloves: I'm biased, but I really like them. I've been wanting a route to that 3x Crit in melee combat, and this hits the spot nicely.
I'll note that, unlike other iterations of this token, this doesn't seem restricted to melee only. This would allow a Nightshade's Throwing Dagger or a 2-handed bow access to the Triple Crit as well (assuming you have a way to do Ranged Sneak Attack) and I'm fine with that. It's still limited to Sneak Attacks, and therefore not as broken as the Assassin's Crossbow.
Some people have pointed out that "+2 to hit with Sneak Attack" is hard for DMs to track, and I agree... but there's precedent with Boots of the Underdark, and +1 Assassin's Crossbow. In fact, the Party Card had room to note "+ to SA" last time I checked. ...Combat DMs rarely bother to glance at it, but it's there.
If it's too hard on coaches or DMs though.... a +1 or +2 to Str would probably still be in line with the power level.
Picc's Norn Runestone - I had enjoyed the play on words with "GRINDstone" but this is nice too. It might make me actually use a Runestone for the first time in a decade. (Also, consider this a vote to go back to "Grindstone" if that's an option. This isn't technically a Runestone if it doesn't get turned in.)
Shield Maiden Bracers - A nice offering to keep shields relevant in a game where 2-Handed damage seems to be a more & more popular path
Shield of Attraction - I seriously like this, and would get it for my (rarely-played) Paladin build.
Taunt Master Charm - Taunts are one of the Role Playing elements which add to my enjoyment of the game, so I look forward to seeing this in use!
Thor's Mug of Melee - Wow, that damage boost is *very* appealing to my Rogue. Too appealing, probably. It could some down a notch. Also (not super relevant, but thematically I wonder) since Rogues are one of the few classes which are likely to equip a non-shield item in their offhand, could we someday get a more... stealthy? ... offhand item? There's Brawlers Mugs and Horns and Orbs... but what about a Nightstick or Edged Fan or Claw or Main Gauche? ... Aright, yeah not very Norse. Maybe not on theme for this year. But I'd be okay with waiting a year to get a nice off-hand damage-bonus item since the Rogues get a treat already this year.
Maybe bring back the proposed Loki's mug, but as a slotted offhand item. Let people use up some of their old penalty-ridden consumables and have some fun. Consumables are a self-limiting problem if they turn out to be particularly problematic.
Thanks for a really fun set of URs to poke at, Jeff!