Jeff, thank you again for being willing to carefully consider feedback on these matters. Now that it's the weekend and I have a bit more time I'd like to circle back to the transmute costs and trade goods discussion.
First, some data, courtesy of Marc D's incredible chart:
docs.google.com/spreadsheets/d/1o7tAWpTfxqziJz73Cmwl2CnU5TBm59alDY2GX1JDdw4/edit#gid=90113168
Compared to 2019, here are the relative price changes, on average, at auction:
AI: +122.86%
AP: -50%
AG: -56.67%
GP: -11.76%
DP: +27.78%
DS: +80.00%
EB: -55.00%
EM: +78.26%
MH: +252.17%
MS: +40%
OE: -57.89%
PS: +115.00%
UR: -15.83%
1k Bonus: +46.67%
2k Bonus: +175.86% (Teeth, Rings)
8k Bonus: +11.57% (Dragon Orbs, Path to Enlightenment)
Patron Pin: +438.48%
Wish Ring: -6.25%
I'm leaving out some of the other small items like condensed healing, AG badge and 3 star transmutes since their prices are relatively small, as well as preorder bonuses like treasure chips because they're not a part of all orders.
Here are some of the basic conclusions I draw from this data set:
1. The price of all TG have not gone down. Rather, the price of
some TG have increased by 50% to a whopping 252% for minotaur hide. This is the result I anticipated in prior years due to the ratio of TG used in legendary transmutes for newer legendary items, like the outsized 25 dwarven steel required for Luna's and Muk's. In general, I think dramatic swings in the price of specific tokens in the secondary market are not good for trading, because they encourage hoarding and price-change profiteering over trading with other players.
Specifically, I observe:
A. The price of some TG, especially treasure box (treasure box because these are present in treasure at larger quantities than 10-packs by a large margin) TG such as AG, EB, OE, have gone down significantly.
B. The price of other TG, especially 10-pack TG, such as MH and DS, have skyrocketed.
C. The price of other TG, such as AI, AG, and PS, appear to have also gone through significant price swings. These price swings appear to me to be correlated with the amount required in 2020-2023 legendary recipes.
D. The price of Patron has increased over 400%. From an average of $71.10 to an average of $350.60, from 2019 to 2023. This is a consequence of the added value Patron now has with more TD weekends/year.
E. The price of the 2k bonus has increased almost 50%. This is a consequence of Ringcon/Skullcon's added value, I believe.
F. The added value to premium items necessarily drives the price of all other items in an 8k order down.
From these observations I can conclude:
1. There has not been an across-the-board fall in the price of TG. If TG price is a concern in and of itself, it does not make sense as a general goal, to try and increase the price of all TG across-the-board.
2. Even without accounting for "augmented" auctions, which I'll get to, the decrease in price of some TGs has been compensated for by an increase in price of others, and a significant increase in the price of premium rewards due to their added value. This makes sense because the 8k is a fixed price.
With that in mind, here is one easy recommendation, which I and others have made previously, but not in as much detail.
Recommendation 1: In preparing recipes for transmuted items, TDA should be mindful of which specific TG it is using to get to its desired price point, so as not to dramatically inflate or deflate the price of certain TG over others, as we've seen since 2019. If the concern truly is that VTD treasure are "watering down" the price of certain trade goods, then I submit that the recipes should be more closely tied to the TG which have had the greatest relative "increase" such as AG, EB and OE, rather than things like AI, DS, and MH.
Second, I want to look closely at what Jeff said here:
Jeff Martin wrote: Thus, if we felt one Relic was not as desirable as another Relic, we made the less powerful token cost 20% less (in real dollar terms) than the other.
Per Marc D's chart, the average cost of building Boaz's Bead from TG would be $1,697.00, versus $1,713.00 for Vim's boots, which is a significantly less desirable token. Rather than be 20% lower, it is marginally higher. The average cost of transmuting the COA Recipe 3 would be $1,441, lower than both of those, for the most desirable token of the three.
Looking at 2022, the average cost of Greater Ring of Havoc was $606, Greater Charm Bracelets $549, and the +3 Turkey Leg was $476. So, it certainly seems like TDA tried a price reduction on the leg. On TDTavern, you can buy a +3 Turkey Leg for $60 (12.6% of TG cost that year), Greater Ring of Havoc for $315 (52% of TG cost that year), and Greater Charm Bracelets for $375 (68% of TG cost that year).
I believe it is not a desirable thing to have a substantial price gap between tokens of the same rarity, for the reason that it helps players learn the marketplace and not get ripped off by predatory traders when they're new.
From those observations and that desired outcome I draw the following conclusions:
1. A 20% reduction in crafting requirement is not an accurate "rule-of thumb" reduction for an undesirable transmute.
2. Either ( A ) TDA not an excellent predictor of what tokens will be undesirable (players repeatedly indicated that this token did not have a strong market), ( B ) failed to apply a 20% cost reduction to Vim's boosts or ( C ) did not accurately compute the 20% reduction.
I can then make the following recommendation:
Recommendation 2: Rather than try to reduce the price of relics or legendries deemed 'less desirable', it would be better to either put them in a different transmute category, or not produce them at all. A longer token development cycle may be necessary to achieve this goal.
Third, I want to carefully review the premise of TDA's analysis: why there should be concern about the price of some TG going down. Jeff has not said, specifically, why he considers this an issue. However, let's review some possible arguments for why the cost of certain TG going down would be a problem, and see if the data bears out.
Hypothesis 1: Reduced TG prices mean less 8k auctions funding per year and therefore less revenue for TDA
This would be a direct business reason, which as a former business owner, I'm also sympathetic to. This is what the data has to say. In 2019, Marc's chart shows 6 forum auctions. In 2020, 15. In 2021, 20. In 2022, 50(!). Year to Date we have had 51. I observe the following:
A. Year to date, we have had 8.5 times the number of auctions we had in 2019.
B. Despite the fall in the prices of certain TG, the number of auctions per year has been on a path of continual increase.
C. The additional number of auctions is another source of additional TG being added to the market beyond just additional VTD adventures.
I therefore conclude Hypothesis 1 is not supported by the data. Reduced TG prices do not appear to have resulted in a decrease in the number of auctions and therefore decreased revenue for TDA.
Hypothesis 2: TG prices are "too low" and need to be higher
I observe the following:
1. TG have one use, transmutation.
2. As previously mentioned, at their TD Tavern prices, Greater Ring of Havoc is selling for 52% of TG cost that year, and Greater Charm Bracelets is selling for 68% of TG cost that year. These are good, desirable relics.
2. In general, older legendary tokens require substantially less TG to transmute.
3. Trent's lowest price for Boaz's bead is $1,395, while his lowest price for Vim's (more expensive to transmute) is $850. Luna's is available for $990, about 53% of its $1,873.00 transmute cost in that year's trade goods. Muk's is available for $810, 41% of its staggering $1,976 cost in that year's trade goods.
I conclude:
- Even at current TG costs, it is not a good economic decision to transmute a relic or legendary versus liquidating the constituent trade goods. Anyone buying all the TG for this purpose is taking a substantial loss. This means that TG prices are already vastly inflated from what they should actually be worth.
- Currently, the "optimal" approach to the market (ignoring effort and transaction costs) would simply be to sell all your TG and buy any relics or legendries you need.
- Anyone who is transmuting legendries or relics is doing it for fun, for convenience, because they have so many TG that they can't effectively liquidate all of them (perhaps a handful of people fall into the latter category), or in the worst case, they are doing it because they don't understand the market, think it's a good idea, and are losing ~50% of their value immediately without realizing.
- The substantial gap between the extremely high TG prices to actually transmute a Relic or Legendary and the relatively low cost to buy one on the marketplace creates a "trap for the unwary" where someone who does not understand the market is likely to lose money by using the transmute system.
- If one of the purposes of the relic and legendary transmutation system is to create a thriving secondary market and keep people engaged with the game, it is lower, not higher, relic and legendary requirements may better serve that purpose.
- "Keeping the pace" between the increasing number of TG introduced by auction and the TG requirements for legendary tokens is a positive feedback loop which will ultimately discourage all but the very biggest spenders to stop or limit spending or outright leave the game.
- Increasing TG costs for transmutes discourages folks from buying more tickets to "build up" to a transmute.
- Trying to artificially inflate the price of TG favors one category of players (those who have amassed large stores of unsold TG previously, because they've been unable to sell them at their asking price and chose not to take a loss on transmutation) over all others (i.e. those who buy only what they need in a given year, or try to play the game to work towards transmutes as a goal).
- As 8ks are a "fixed price" order, increased TG price would lead to even cheaper URs, which are already at historic lows.
Since TG prices are already vastly inflated, by as much as 50%, from their true value (as determined by a simple comparison of the cost to transmute a relic or legendary versus what it actually sells for), there is no need to artificially try and keep TG prices increased further. They are
already twice as expensive as the only thing they can be used for. I conclude hypothesis 2 is not borne out by the data.
As you can see, after looking at it closely, I just can't see a good reason why TDA should try to keep the price of TG up artificially rather than stay the course and just let the market do its thing.
Recommendation 3: Stop trying to adjust the price of TG in the market. Keep transmutes at a baseline (I'd suggest 2019 requirements), and let the market do its thing. TG prices may go down, but that's probably a good thing. They are already substantially overvalued.